从新浪微博看美国对华公共外交  

US Public Diplomacy toward China via Sina Microblog

作　　者：周培源[1] 

机构地区：[1]中国传媒大学新闻学院

出　　处：《公共外交季刊》2014年第3期90-96,129,共7页Public Diplomacy Quarterly

摘　　要：通过对一系列作为结果呈现的微博文本分析,本文初步判断现阶段美国对华公共外交带有一定的"进攻性"倾向,但这种"进攻性"显得更为隐蔽和"不留口实",被美国"公共外交微博群"的多样性和个性化冲淡。新媒体环境下应当淡化现实主义的进攻性战略,以文化为触媒进行跨文化的传播,功利性的公共外交不可取,甚至一定程度上有害于一个国家的自身形象。因此,应当从功利的公共外交转向相互的、长期的、诚实的文化外交。Judging by analysis of a series of microblog texts, this article concludes initially that US public diplomacy toward China is, to a certain extent, 'aggressive,' which is, however, more convert and 'giving no excuse' to China to retaliate. As such 'aggressiveness' is diluted by the diversity and individuality of public diplomacy microblog accounts. In the circumstances created by new media, it is necessary to tone down any aggressive strategy in cross-culture communication; utilitarian attitudes in public diplomacy are of no help and they even cause damage to national image. Therefore, it is necessary to replace utilitarian diplomacy with mutual, long-term and honest cultural diplomacy.

关 键 词：公共外交 美国 新浪 进攻性 文本分析 现实主义 媒体环境 自身形象 

分 类 号：D871.20[政治法律—政治学]