游客属性差异及感知满意度分析  

Tourists' Attribute Differences and Perceived Satisfaction Analysis

作　　者：郭玲霞[1] 王永飞[1] 孙铂[1] 

机构地区：[1]咸阳师范学院旅游与资源环境学院,陕西咸阳712000

出　　处：《咸阳师范学院学报》2014年第6期65-68,共4页Journal of Xianyang Normal University

基　　金：国家社会科学基金项目(10XZS013);陕西省教育厅科研基金项目(14JK1800);陕西省普通高等学校优势学科建设项目(0602)

摘　　要：基于对兰州市五泉山景区游客满意度的问卷调查,应用模糊综合评价方法,定量分析游客对景区的主观体验。建立评价指标体系和因子集合,并用层次分析法确定各因子的权重,计算游客对景区资源感知和服务感知满意度的隶属度。然后从性别、年龄、教育程度、收入、客源地5个角度分别计算了游客对景区资源感知和服务感知满意度的隶属度。结果表明游客的属性差异对景区资源和服务感知以及总体满意度的影响有所不同。It is taken as a case of the Wuquanshan in Lanzhou city, study the tourist satisfaction de- gree, through questionnaire survey and then applying the fuzzy comprehensive evaluation approach. First, we build the appraisal target system and factor set, calculate the weight in AHP method, and ap- ply it in the fuzzy comprehensive evaluation .Then calculate the membership of the tourist＇ s satisfac- tion of the quality of landscape and service in the tourist area. Finally, obtain the membership of the overall satisfaction degree. As is shown as follows, the paper study the membership of the tourist＇ s sat- isfaction degree of the quality of landscape and service in five aspect, such as sex, age, education level, income, source of tourists place. The result indicates that tourist＇ s satisfaction degree is influenced by their individual differences.

关 键 词：游客群体特征 满意度 模糊综合评价 五泉山 

分 类 号：F592.7[经济管理—旅游管理]