大学生的消费与认同建构——基于家庭收入水平差异的比较分析  

The consumption and identity construction of Chinese college students:A comparative analysis of the differences of family incomes

作　　者：程毅[1] 赵菡[2] 

机构地区：[1]华东理工大学社会与公共管理学院,上海200237 [2]华东理工大学信息科学与工程学院,上海200237

出　　处：《云南民族大学学报（哲学社会科学版）》2015年第1期87-96,共10页Journal of Yunnan Minzu University(Philosophy and Social Sciences Edition)

基　　金：教育部人文社会科学研究专项任务项目(高校思想政治工作)"社会工作视角下当代大学生消费现状调查及教育路径探析--基于上海若干高校的实证研究"(编号编号:14JDSZ3026)阶段成果

摘　　要：大学生的消费不再局限于对基本生活需求的满足,而是体现着对群体身份的认同。本文以同期群大学生为样本,通过方差分析比较了不同家庭收入水平大学生在消费结构上的差异以及这种差异在大学各阶段的变化,指出消费结构的变化隐射着认同的变化,进而采用因子分析方法提取了影响大学生认同建构的两个主因子,即身份符合感与身份紧张感。在展现不同家庭收入水平大学生认同建构过程的同时,比较了身份符合感与身份紧张感在大学生认同建构中的作用机制,前者在不同阶段具有差异性,而后者更具一致性。The consumption of Chinese college students is no longer confined to the basic needs of life,but reflects the construction of group identity. This paper gives a case study of the cohort of some Chinese college students ,then compares the differences of their family incomes in connection to their consumption structure and the changes in different stages of their college life through the analysis of variances. It analyzes the changes in their consumption structure that reveal their changes in identity, and extracts the two main factors affecting their identity construction by using the factor analysis, that is, the sense of consistency and the sense of tension in connection to their identity, whose mechanisms are analyzed with the conclusion that the former has stage differences and the latter has the feature of consistency.

关 键 词：大学生消费 认同建构 消费社会学 

分 类 号：C913.3[经济管理]