科技期刊新媒体传播现状及发展策略  

Status and development strategy of new media application in academic journal publishing

作　　者：陶华[1] 朱强[1] 宋敏红[1] 孙良英[1] 魏振海[1] 武俊杰[1] 张静辉[1] 

机构地区：[1]中国科学院寒区旱区环境与工程研究所编辑图书室,兰州730000

出　　处：《编辑学报》2014年第6期589-592,共4页Acta Editologica

摘　　要：通过分析国内外科技期刊应用新媒体的情况,认为应宏观把控科技期刊新媒体发展脉络,推动科技期刊应用新媒体提升读者的用户体验,增强期刊的互动性,以构建全媒体立体式传播格局,为科研成果的转化提供国际化交流平台。New media publishing is gradually becoming a fashion in the course of digitization of academic journals. This paper provides a data-supported overview of application of new media in publishing of some influential native and foreign academic journals.As an effective medium and bridge for academic communication,new media publishing will greatly promote innovative development and internationalization of academic journals in a three-dimension pattern.

关 键 词：科技期刊 新媒体 数字化 国际化 

分 类 号：G237.5[文化科学]