论电视广告语言的五种风格类型  

On the Five Styles of TV Advertisement Language

作　　者：廖婷婷[1] 

机构地区：[1]重庆三峡学院传媒学院,重庆万州404100

出　　处：《重庆三峡学院学报》2014年第6期125-127,共3页Journal of Chongqing Three Gorges University

基　　金：重庆三峡学院2013年校级青年项目(13QN04)阶段性成果

摘　　要：文章将电视广告语言的风格分为叙事风格型、描述风格型、说明风格型、抒情风格型及评论风格型五种风格类型,深入探讨了每一种风格类型的广告语言的特点。多数情况下,五种类型的广告语言通常相互交叉、互相融合,其运用要综合考虑诸多因素并"对症下药"。In this paper, TV advertisements language is broadly divided into five styles： narration, description, exposition, emotional expression and commenting. An in-depth discussion on the distinctive characteristics of each type of the advertisement language is carried out. In most cases, the five types of advertisement language are intermingled. Their application counts on an overall consideration of numerous factors.

关 键 词：广告语言 风格类型 交叉 融合 

分 类 号：H08[语言文字—语言学]