低碳经济视角下我国体育产业发展的策略研究  

Development Strategies of Chinese Sports Industry Based on the Low Carbon Economy

作　　者：杜铁平[1] 曹盛民[2] 霍德利[3] 

机构地区：[1]辽宁科技学院体育部,辽宁本溪117004 [2]东北大学体育部,沈阳110004 [3]海南师范大学体育学院,海口571158

出　　处：《河北体育学院学报》2014年第6期18-22,共5页Journal of Hebei Sport University

基　　金：2012年国家体育总局体育哲学社会科学研究项目(1705SS12098)

摘　　要：从低碳经济的视角探讨了体育产业的低碳特质,并紧紧围绕该特质优势提出加速体育产业发展的具体对策:加强对体育产业顶层的设计;进一步完善体育市场体系,让体育产业的低碳特质在市场机制中成为主导;不断健全完善科技创新体系,努力提高体育产业的科技实力;强化和突出体育产业的低碳特质,加大自主品牌建设力度;大力宣传和推介体育产业的低碳特质,吸引非公有制经济成为体育产业发展的主体;加强对体育龙头企业和产业集团的扶持和培育;大力培育体育产业的经营管理人才和领军人物。From the perspective of low carbon economy, the authors studied low carbon characteristics of sports industry and put forward some countermeasures to accelerate the development of sports industry： Top Design of sports industry should be strengthened based on low carbon development; sports market system should be further improved and low carbon characteristics of sports industry should become dominant in the market mechanism; science and technology innovation system should be improved continuously and the technological strength of the sports industry should be promoted; low-carbon characteristics of the sports industry should be enhanced and highlighted and the building of independent brand should be intensified; low carbon characteristics of sports industry should be promoted vigorously and non-state operated economy should be attracted as the main body of the sports industry; the support and breeding of sports leading enterprises and industry groups should be strengthened; at last, management talents and leaders of sports industry should be cultivated.

关 键 词：低碳经济 体育产业 转型升级 市场体系 科技创新 品牌 

分 类 号：G80-052[文化科学—运动人体科学]