苏南地区农村文化旅游资源价值评估与开发利用  

The Value Assessment and Development of Rural Culture Tourism Resources of Southern Jiangsu

作　　者：王志民[1] 谢园方[2] 

机构地区：[1]镇江高等专科学校,江苏镇江212003 [2]江苏第二师范学院,南京210013

出　　处：《湖北农业科学》2014年第20期5049-5053,共5页Hubei Agricultural Sciences

基　　金：江苏省高校哲学社会科学一般研究项目(2014SJD744);镇江高等专科学校横向课题(GZHX 1405);江苏省普通高校自然科学研究资助项目(13KJB170002)

摘　　要：随着城市化进程的加快,社会竞争日趋激烈,区域旅游资源的竞争重点开始转向乡村旅游,乡村旅游竞争力中乡村文化的作用也越来越大。江苏省苏南地区凭借其得天独厚的历史特征和地域优势,使得乡村文化旅游发展迅速。苏南乡村文化旅游资源的开发利用需将乡村文化与乡村旅游结合起来,做到优势互补、整体推进,坚持以地域乡土文化为核心,加强乡村文化旅游设施建设,注重乡村文化的多层次综合开发。The rapid urbanization,fierce social competition,rural culture gradually attracts more and more attention.Southern regions in Jiangsu province with its unique historical features and geographical advantages,rural and cultural tourism is developing rapidly.Both rural culture and rural tourism are inseparable.Tourism resources of Sunan rural culture should be mutually developed and utilized.The overall planning ideas should be strengthened.The local culture should be adhered to as the core region.Construction of rural and cultural tourism facility should be enhanced.Multi-level integrated development of rural culture should be emphasized.

关 键 词：苏南地区 乡村文化 旅游资源 价值评估 开发利用 

分 类 号：F327.9[经济管理—产业经济] F59