旅顺口区旅游客源市场调查与分析  

Investigation and Analysis of the Tourist Source Market in Lvshunkou District

作　　者：王恒[1] 穆梦玲 

机构地区：[1]辽宁对外经贸学院旅游管理系,辽宁大连116052

出　　处：《大连民族学院学报》2014年第6期622-624,651,共4页Journal of Dalian Nationalities University

基　　金：辽宁省社会科学规划基金项目(L13DGL042);辽宁对外经贸学院优秀人才支持计划(2012XJYQ01);国家级大学生创新创业训练计划项目(201310841001);辽宁省大学生创新创业训练计划项目(201410841000035)

摘　　要：根据客源市场结构的相关理论,结合对大连市旅顺口区旅游客源市场的调查资料,从游客基本特征、游客行为特征以及游客满意度等方面,探讨了本区客源市场的结构特征。在此基础上,提出了客源市场开发对策。The author takes lvshunkou district in Dalian city as an example for empirical study. Based on the related theory of tourist market structure, combined with the investigation data of regional tourism source markets, this paper studies the basic characteristics of tourists, the be-havior characteristics of tourists and tourists＆#39; satisfaction and so on, and discusses the structure characteristics of the tourist source market in Lvshunkou district. On this basis, the author offers some strategies for the development of the tourist source market in Lvshunkou district.

关 键 词：旅游客源市场 调查与分析 旅顺口区 

分 类 号：F590.8[经济管理—旅游管理]