居家购物节目的法律分析  

A Legal Analysis of the Program of Home Shopping

作　　者：李军林[1] 

机构地区：[1]湖南工程学院设计艺术学院,湖南湘潭411104

出　　处：《湖南工程学院学报（社会科学版）》2014年第4期68-74,共7页Journal of Hunan Institute of Engineering(Social Science Edition)

基　　金：湖南省社科基金项目"影视广告管理前沿问题研究"(11YBA109)

摘　　要：居家购物节目的法律属性应当是商业广告,其法律关系是一种广告法律关系,受广告法律法规的调整。居家购物节目的法律关系主体违反法律相关规定,就必须承担相应的法律责任。因此,居家购物节目和电视购物频道面临四种可能的法律前景。The legal attribute of home shopping programs should be commercial advertisements,which has a legal relationship with advertisements adjusted by advertising laws and regulations.The subject of legal relation of home shopping programs must undertake the corresponding legal responsibility if it is in violation of relevant provisions of the law.Therefore,there are four kinds of possible legal prospects for home shopping programs and TV shopping channels.

关 键 词：居家购物节目 法律性质 法律关系 法律责任 法律前景 

分 类 号：D922.294[政治法律—经济法学] G206[政治法律—法学]