企业应急决策对不实信息传播控制的定量模型研究  

Quantitative Model Research on the Effect of Corporate Emergency Decision on Inaccurate Information Dissemination

作　　者：邓小凤[1] 季建华[2] 

机构地区：[1]上海交通大学中美物流研究院,上海200030 [2]上海交通大学安泰经济与管理学院,上海200052

出　　处：《上海管理科学》2014年第6期32-37,共6页Shanghai Management Science

基　　金：国家自然科学基金重点项目"应急运作管理和鲁棒计划"(70732003)

摘　　要：不实信息传播给企业造成巨大影响,企业应急措施可以有效控制事态。针对由产品质量问题引起的企业声誉突发事件,结合不实信息传播特点及经典SIR模型,建立动力学模型研究不实信息传播规律,探讨不同企业应急决策下不实信息传播的最终稳定状态,为企业管理者在应对不实信息传播时提供理论依据和决策支持。The dissemination of inaccurate information has a huge influence on corporates. Corporates＇ emergency decision can control the inaccurate information dissemination. This paper combines with the characteristics of inaccurate information and classical SIR model, builds dynamic model to study the transmission rule of inaccurate information in corporate reputation emergenciescaused by the products quality problems. Then the paper explores the steady states of inaccurate information disseminationunder different emergency decisionsof corporates to provide theoretical basis and decision support to controlinaccurate information dissemination.

关 键 词：不实信息传播 企业应急决策 动力学模型 

分 类 号：F061.5[经济管理—政治经济学]