游客参与对游客公民行为的影响——消费情感的中介作用  

The Influence of Tourist Participation on Tourist Citizenship Behavior——The Intermediary Role of Consumption Emotion

作　　者：陈再福[1] 

机构地区：[1]闽南师范大学管理学院,福建漳州363000

出　　处：《闽南师范大学学报（哲学社会科学版）》2014年第4期47-53,共7页Journal of Minnan Normal University:Philosophy and Social Sciences

基　　金：福建省教育厅社会科学研究项目(JA13200S)

摘　　要：为探索游客参与对游客公民行为的影响关系,基于情感理论视角,构建了游客参与、消费情感和游客公民行为的概念模型,并利用问卷调查和结构方程模型进行研究。结果表明:游客参与对积极情感及游客公民行为具有显著正向影响;积极情感显著影响游客公民行为;积极情感在游客参与、公民行为之间的影响关系中存在部分中介效应;游客参与对消极情感、消极情感对游客公民行为的影响不显著。This paper, based on the emotional theory, aims to construct the model among tourist participation, consumption emotion and tourist citizenship behavior, by using questionnaire and structural equation model, in order to study the relationship between tourist participation and tourist citizenship behavior. The results show that the tourist citizen participation has a remarkable positive influence on emotions and behavior and positive emotions significantly affect tourist citizenship behavior. They also indicate that positive emotions have the partial mediation effect on tourist participation and citizenship behavior, and that the effect of tourist participation on the negative emotion and that of negative emotion on tourist citizenship behavior are not significant.

关 键 词：游客参与 消费情感 游客公民行为 

分 类 号：F592[经济管理—旅游管理]