县域农村银行业金融服务需求匹配度分析——以吉林省辽源市为例  

Adaptation Analysing and Suggestions for Financial Services Demanding of County Rural Banking——Case Study in Liaoyuan City,Jilin Province

作　　者：程绍杰[1] 

机构地区：[1]中国银行业监督管理委员会辽源监管分局,吉林辽源136200

出　　处：《吉林金融研究》2014年第11期59-62,共4页Journal of Jilin Financial Research

摘　　要：为摸清我省农户、涉农企业银行业服务新需求新趋势,深入分析需求特点和对金融服务满足程度、便利程度,客观评价金融支农支小情况。本文以吉林辽源为例,实地调查了金融服务与需求情况,深入分析了金融服务需求匹配度及原因,并提出对策建议。For ifnding out the new requirements and new trends which the farmers and agribusiness need for banking services in Jilin province, analysing the features of demanding, the satisfaction and convenience of ifnancial services in-depth, evaluating circumstances of ifnancial support for agriculture. This article makes a study of Liaoyuan city,Jilin province, works on financial services and demandings, analyses the adaptation and reasons, then puts forward the countermeasures and suggestions.

关 键 词：农村银行机构 金融服务需求 匹配度分析 

分 类 号：F832.43[经济管理—金融学]