旅游经济转型升级进程中的市场主体论  

On the Market Entities in the Process of Tourism Economy Transformation and Upgrading

作　　者：戴斌 李仲广 吴丽云 夏少颜 

机构地区：[1]中国旅游研究院,北京100005

出　　处：《旅游科学》2014年第5期1-10,共10页Tourism Science

基　　金：国家社会科学基金重大项目"全面提升旅游业发展质量研究"(10zd&051)

摘　　要：随着旅游市场基础稳步向国民大众的日常消费回调以及资本、技术和人才对传统业态的改造,我国旅游经济正在进入全面深化改革、创新发展驱动和打造旅游经济升级版的关键时期。发现和培育新型市场主体,推动传统业态特别是国有旅游企业的现代化变革,从而确立企业在旅游经济运行中的市场主体地位,是政策设计的战略选项,也是构建当代旅游发展理论的学术支撑点。With the stable retreating of tourism market to people＇ s daily consumption and the reformation of capital, technology and talent to the traditional tourism industry, China＇ s tourism economy is stepping into a period of comprehensive reforming, innovation drive and creating upgraded edition of tourism economy. It is a strategic option of policy design, and an academic subject of modern tourism development theory to make the enterprise as an market entity of tourism economy by finding and cultivating new market entity, and promoting the change of traditional industry, especially stateowned tourism enterprises.

关 键 词：旅游经济 转型升级 市场主体 旅游企业 

分 类 号：F590[经济管理—旅游管理]