基于ANP理论企业促销绩效的评价方法研究  

Performance Evaluation Method: ANP theory for Network Marketing

作　　者：张淑华[1] 冯华亚[1] 

机构地区：[1]辽宁省交通高等专科学校,辽宁沈阳110122

出　　处：《辽宁省交通高等专科学校学报》2014年第6期39-42,共4页Journal of Liaoning Provincial College of Communications

摘　　要：本文首先建立一组企业促销绩效的评价指标体系,再基于ANP理论对企业促销绩效进行评价,得出企业促销的绩效水平,由此确定企业促销水平是否达到了本公司的要求。This paper first establishes a set of network marketing performance evaluation index system. It evaluates the performance of network marketing based on the theory of ANP. It obtained the performance level index of the network marketing, and with this index we can determine whether the level of network marketing could achieve the company＇s requirement.

关 键 词：促销 绩效 评价指标 ANP理论 

分 类 号：F713.3[经济管理—产业经济]