我国大型门户网站体育信息传播中缺乏深度报道的原因及对策  

Causes and Countermeasures of Lack of In-depth Report in Sports Information Transmission in Large Web Portals in China

作　　者：王相飞[1] 

机构地区：[1]武汉体育学院期刊社,湖北武汉430079

出　　处：《体育成人教育学刊》2014年第6期33-37,共5页Journal of Sports Adult Education

基　　金：教育部人文社科青年基金项目(13YJC890038);湖北省教育厅哲学社会科学研究重大项目(14zd026)

摘　　要：深度报道将是门户网站体育传播中的一个发展方向,分析了体育深度报道中存的问题及原因:浅阅读的盛行;体育信息更新频率的加快;网站缺乏必要的体育信息积累;体育新闻从业者对于深度报道的认知及专业素养有待进一步提高。提出促进我国大型门户网站体育深度报道的对策:坚持原创、独创,打造品牌栏目,做到深度和速度的有机结合;充分利用新媒体传播手段,利用好大数据;处理好主观评论与客观报道的关系;坚持专业性,注重一般性体育新闻资讯与体育深度报道的平衡。The in-depth report is the development trend of the web portals in sports information transmission. The paper analyses the problems and causes of the in-depth sports reports, such as prevalence of shadow reading, acceleration of in- formation update, lack of accumulation of necessary sports information and need of recognition of in-depth report. The pa- per also proposes countermeasures, such as establishing original and creative brand program, integrating the in-depth and speedy reports, using new media and great data,dealing well with the relationship between subjective assessment and objective evaluation and focusing on the balance between general sports news and in-depth sports news.

关 键 词：大型门户网站 网络传播 体育传播 深度报道 

分 类 号：G80-05[文化科学—运动人体科学]