低一类云烟消费者行为忠诚度的影响因素研究  

The Research on Impact Factors of Consumers' Behavior Loyalty to the Lower Category A of Yunyan

作　　者：陆志平[1] 赵明元[2] 

机构地区：[1]昆明学院计财处,云南昆明650214 [2]云南师范大学MBA教育中心,云南昆明650032

出　　处：《昆明学院学报》2014年第6期5-8,共4页Journal of Kunming University

摘　　要：通过分析影响消费者行为忠诚度的相关研究,找出影响低一类云烟的消费者行为忠诚度的影响因素并构建假设,同时应用AMOS20.0统计软件,对模型中的相关因素进行估计和检验.结果表明,吸味是影响低一类云烟消费者行为忠诚度的首要因素,其中吸味中的吸香、嗅香和烟丝影响最大;消费者个性是影响低一类云烟消费者行为忠诚度的第二因素,其中消费者个性中的关注健康、关注环保和开放三因素影响最大;吸烟转化成本对于低一类云烟的消费者行为忠诚度影响很小.Upon analysis of the literature of the consumers′behavior loyalty,the research introduces impact factors of consumers′behavior loyalty to the lower category A of YUNYAN,and posits three hypotheses.With the application of AMOS20.0 software,the research adopts conceptual framework of factors to be consistent with empirical studies.The results reveal that flavor is the primary factor to affect the consumers′behavior loyalty to the lower category A of YUNYAN of which the smoke flavor,fragrant smell and cut to-bacco have the greatest effects;the consumer′s personality is the second factor,of which attention to health,the environmental protection and opening character are outstanding;smoking conversion cost has the smallest effects on the consumers′behavior loyalty.

关 键 词：云烟 消费者 行为忠诚度 影响因素 

分 类 号：S572[农业科学—烟草工业] F426.8[农业科学—作物学]