城市营销视角下体育产业推动城镇化建设的研究——以福建晋江为例  

A Research on Urbanization Promted by Sport Industry from City Marketing——Illustrated by the Example of Jinjiang, Fujian

作　　者：孙湘湘[1] 陈章旺[1] 

机构地区：[1]福州外语外贸学院,福建长乐350200

出　　处：《武汉商学院学报》2014年第5期25-31,共7页Journal of Wuhan Business University

基　　金：国家社会科学基金资助项目(项目编号:10BTY021)

摘　　要：以城市营销为研究视角,就体育产业对城镇化建设推动作用原理进行探析。该文从体育产业资源、体育产业关联、体育产业链延伸三个层面分析体育产业的物质基础作用;对城市营销内涵进行深入剖析结果加以运用;根据聚集经济的理论思想,运用城市营销内涵实现要素聚集,且以此作为城镇化建设的动力,构建了研究的推动原理模型;并以福建晋江为例,对晋江城镇化建设进行探索性研究。This article analyzes the principle that sport industry promotes urbanization from city marketing.Firstly, it elaborates sport industry resources, sports industry association and sport industry chain. Then it analyzes the connotation of city marketing and puts it to practice. According to agglomeration economiy theory, it uses connotation to achieve element agglomeration, sees it as a driving force of urban construction, and builds the model. Last, taking Fujian Jinjiang as example, it carries out the exploratory research into Jinjiang urbanization.

关 键 词：体育产业 城市营销 城镇化建设 

分 类 号：G812.7[文化科学—体育学]