品牌与竞争力:城市发展的动力之源  

Brand and Competitiveness:Driving Force of the Development of a City

作　　者：闫金秋[1] 

机构地区：[1]吉林建筑大学城建学院,吉林长春130111

出　　处：《税务与经济》2015年第1期59-62,共4页Taxation and Economy

摘　　要：城市品牌是城市竞争力的综合反映和集中体现,是城市各项竞争力要素的凝聚和升华,并对提升城市竞争力产生巨大的推动作用;而城市竞争力则是城市品牌的重要基础和有力支撑,并成为提升城市品牌的重要着眼点和着力点。二者相互联系、交互作用,共同推动城市的发展和进步。研究城市品牌与城市竞争力的关系,揭示二者之间的作用机理,有利于城市管理者科学地谋划城市发展,提高我国城市的竞争力和影响力。City brand is the comprehensive reflection and embodiment of city competitiveness. It is also the condensation and sublimation of the elements of city competitiveness. City brand could give an impetus to the promotion of city competitiveness. City competitiveness is the important foundation and strong support of city brand. It is also the focus in enhancing city brand. City brand and city competitiveness are interacted and interrelated. They could promote the development and progress of a city. In this paper, a study is conducted to analyze the re- lationship between city brand and city competitiveness and to reveal their mechanism. This analysis could help city managers make plans for the development of a city scientifically. Therefore, the competitiveness could be improved and influential power of a city could be enhanced in China.

关 键 词：城市品牌 城市竞争力 城市发展 城市价值 

分 类 号：F290[经济管理—国民经济]