我国快递企业微博营销比较  

A Comparative Study on Weibo Marketing of Chinese Express Delivery Enterprises

作　　者：肖锋[1] 张帆[1] 

机构地区：[1]赣南师范学院商学院,江西赣州341000

出　　处：《物流技术》2014年第12期90-93,共4页Logistics Technology

基　　金：2012年赣州市社联课题"微博舆情群体极化中意见领袖作用机制研究"(12299)

摘　　要：针对我国快递企业微博营销不足的现状,以我国多家快递企业的官方微博数据为基础,深入分析了快递企业微博营销不足的原因,并提出了促进我国快递企业微博营销的对策建议。In this paper, in view of the current status of the Weibo marketing practice of the Chinese express delivery enterprises and on the basis of the data published on the official Weibo account of several Chinese express companies, we analyzed in-depth the causes for the lack of such marketing activities and then proposed the countermeasures to promote their use by the Chinese express companies.

关 键 词：微博 营销 快递企业 

分 类 号：F252.2[经济管理—国民经济] G206[文化科学—传播学]