小微企业新产品上市渠道物流制约因素分析及改进策略——以“大蒜宝”为例  

Analysis and Countermeasures of Logistics Factors Restricting New Product Marketing Channels of Small-and-micro-sized Enterprises: In the Case of Garlic Essence

作　　者：杨勇岩[1] 

机构地区：[1]西安外事学院,陕西西安710077

出　　处：《物流技术》2014年第12期387-389,共3页Logistics Technology

摘　　要：以陕西一家生产"大蒜宝"快消品的小微企业为研究对象,对其在新产品上市过程中出现的渠道物流问题进行分析,提出借助二层渠道和第三方物流,并结合其它营销策略打开市场通路的小微企业新产品上市对策。In this paper, with a small-and-micro-sized enterprise from Xi’an that produced“garlic essence”as the subject, we analyzed the logistics-related problems in its marketing channels, and then relying on the two-layer channel and TPL and in conjunction with other marketing strategies, proposed the countermeasures to open up the market for the products of these enterprises.

关 键 词：新产品 小微企业 物流 渠道 竞争力 

分 类 号：F252[经济管理—国民经济] F276.3