女士皮包设计中的感性量化研究  

Research on Perceptual Quantization in Ladies' Handbag Design

作　　者：胡志刚[1] 魏雪婷[1] 乔现玲[1] 李阳[1] 樊佳爽 

机构地区：[1]陕西科技大学设计与艺术学院,陕西西安710021

出　　处：《中国皮革》2014年第24期122-125,共4页China Leather

基　　金：陕西省二〇一二年科学技术研究发展计划项目(2012K07-23);陕西科技大学学术骨干培育项目;陕西科技大学研究生创新基金资助

摘　　要：运用统计学方法对女士皮包的造型设计展开研究,以便设计师设计出更符合消费者心理需求的皮包。首先通过E-prime进行试验,并提取具有代表性的女士皮包图片,再运用多维尺度分析法和聚类分析法,分析消费者的心理需求,得出皮包的感性意象词汇。通过专家咨询,对女士皮包的造型设计要素进行提取,并运用数量化理论Ⅰ,研究消费者的感性意象与皮包设计要素的关系。建立了女士皮包特征感性意象词汇相应的数学分析模型,为设计师掌握消费者的心理需求,提供可供参考的有效方法。In order to meet the consumer demand better, the model design of ladies’ handbag was studied using statistical methods. The typical images were collected for the handbag using E-prime, and the image words were obtained with applying Multidimensional Scaling Analysis and K-mean Cluster Analysis on consumers. The expert consultation was used to fi nd the main style design elements of ladies handbag. The regression relationship model of the Kansei image and the design elements were found after using Quantitative Theory Ⅰ and statistical method. A corresponding mathematical analysis models for the handbag was established, which provide references for designers to master the psychological needs of consumers.

关 键 词：数量化理论Ⅰ 造型设计 感性意象 皮包 心理需求 多维尺度分析 设计要素 统计学方法 

分 类 号：TS563.4[轻工技术与工程—皮革化学与工程]