即时顾客化定制生产模式下供应链协调研究  

作　　者：王玖河[1] 周冠宏[1] 

机构地区：[1]燕山大学经济管理学院

出　　处：《企业经济》2015年第1期67-72,共6页Enterprise Economy

基　　金：国家自然科学基金项目"售后服务供应链资源部署及运营优化问题研究"(批准号:70972030);河北省社会科学基金"现代物流服务模式及运作策略"(批准号:HB12GL053)

摘　　要：在即时顾客化定制生产模式下,考虑到需求价格响应时间的敏感性,由一个供应商和N个零售商所组成的MTO供应链系统,是建立集权供应链和分权供应链收益函数,确定最优响应时间决策,并恰当地说明集权供应链优于分权供应链的最好方法。在考虑需求时价格和时间敏感,同时价格又受响应时间影响的前提下,本课题建立了集权供应链和分权供应链的收益函数,并以供应链整体利润最大化为目标,分别确定了各自的合理响应时间及供应链利润:通过比较,得出了集权供应链更有利于供应链整体发展的结论;设计了一个参数为ω的收益共享契约来协调集权供应链,,并以某机器生产商为例验证了该契约的合理性。In instant customerization production mode, considering that demand and price are all sensitive to response time, it estab- lishes the revenue function of centralized supply chain and decentralized supply chain respectively based on a MTO supply chain system which is composed of one supplier and N retailers. It determines the reasonable response time and concludes that centralized supply chain is superior to decentralized supply. Then it discusses the application of revenue - sharing con- tract in the centralized supply chain by setting the contract parameters. It finds out that revenue- sharing contract can make the supply chain realize the overall coordination when contract parameters satisfy certain conditions. Finally, through example analysis, it verifies the correctness and feasibility of the conclusion.

关 键 词：即时顾客化定制 供应链 响应时间 收益共享契约 协调 

分 类 号：F27[经济管理—企业管理]