新浪V类型微博中娱乐明星的社交网络分析  

Analysis of the Social Network of V Type Entertainment Stars in Sina Microblog

作　　者：刘婵[1] 张玉林[1] 

机构地区：[1]东南大学经济管理学院,南京211189

出　　处：《信息资源管理学报》2015年第1期31-37,共7页Journal of Information Resources Management

基　　金：国家自然科学基金项目(71171046)的研究成果

摘　　要：本文以新浪微博"娱乐"标签下的部分V类型用户为研究对象,研究此类用户形成的社会网络。通过对网络密度、点中心度等网络结构参数的分析发现,娱乐明星出于维持入脉以及在公众面前维护良好形象的目的,彼此会在微博互动;不过其微博多数用来自我宣传,所以互动不够频繁,交流相对稀缺。同时,部分明星因为名气较大、合作者较多、作品涉及多个领域等原因,在微博网络中处于核心地位,在信息发布和传递过程中起到关键作用。This paper chooses part V type users under the label of entertainment in Sina microblog as the research object, to study the social network formed by such exchange of information between users. Through the analysis of several parameters such as network density, point centrality, closeness centrality, betweenness centrality and cohesive subgroups, it finds that due to the particularity of occupation and to maintain contacts as well as a good image in public, entertainment stars will interact with each other in microblog. But microblog is most used for self propaganda, so frequent interaction is not enough and communication is relatively scarce. Because of bigger fame, more partners and involving multiple domains, some stars stay in a core position in the network and play a key role in the process of information release and transfer.

关 键 词：新浪微博 社会网络分析 网络结构 

分 类 号：G250.72[文化科学—图书馆学]