西部民族地区农民专业合作社特色农产品品牌构建  

Construction of Professional Farmers Cooperatives Special Agricultural Products Brand in Western Ethnic Areas

作　　者：鲜阳红[1] 

机构地区：[1]四川大学经济学院,四川成都610064

出　　处：《贵州民族研究》2014年第5期140-143,共4页Guizhou Ethnic Studies

摘　　要：西部民族地区农民专业合作社作为农产品产销对接的载体,一般以发展民族地区特色农产品和优势农产品为主。目前,在社会需求多元化、买方市场形成等因素的共同制约下,合作社有必要通过品牌构建提升农产品竞争力。因此,应加大国家政策性扶持,打造民族地区特色农产品品牌;清晰界定民族地区农民专业合作社农产品商标产权,构建打造民族地区合作社联合社,因地制宜地开发民族地区特色农产品品牌;可攀附工商资本品牌和渠道,实现特色农产品品牌定位;合理延伸特色农产品产业链,提高农产品品牌认知度。the carrier of farmers＇ professional cooperatives in western minority areas as a joint production and marketing of agricultural products, to the development of nalional area characteristic agricultural products and agricultural products in general. At present, in the common restriction of diversified social demands, the buyer market formation of cooperatives, it is necessary to construct enhancing competitiveness of agricultural products through brand. Therefore, should increase policy support from the government, to build the brand characteristics of agricultural products in ethnic minority areas; clear definition of ethnic area fro＇met professional cooperative agricultural product trademark property rights, build national union, suit one＇s measures to local conditions to develop brand characteristics in minority areas of agricultural products; can cling to industrial and commercial capital brand and channel, the characteristics of agricultural products brand positioning; reasonable extension characteristics of agricultural industry chain, and improve the agricultural product brand awareness.

关 键 词：西部民族地区 农民专业合作社 特色农产品 品牌构建 对策 

分 类 号：F321.4[经济管理—产业经济]