收益共享机制下航空联盟网络的决策模型  

Decision Models for Airline Alliance Network under Revenue Sharing Mechanism

作　　者：丛晓妮 李实萍[1] 崔毅[1] 

机构地区：[1]华南理工大学工商管理学院,广东广州510641

出　　处：《工业工程》2014年第6期103-110,共8页Industrial Engineering Journal

基　　金：国家自然科学基金资助项目(70072006)

摘　　要：构建由两个航空公司组成的航空联盟网络的决策模型,研究了航空联盟网络的收益共享机制对其绩效的影响。首先,分析了航空联盟网络在集中决策下的均衡模型,研究发现降低运输成本不仅降低机票的价格、增加旅客运输量,还能提升联盟整体的收益。其次,研究了航空联盟网络在收益共享机制下的分散决策模型,结果表明收益共享机制不仅可以实现联盟成员个人的收益最大,同时可以达到联盟网络整体收益的最大化。研究还发现,实施收益共享机制可以提高联盟成员的绩效水平,绩效水平提升的幅度与收益共享系数、航空公司之间的替代关系、国内与国际航线的运作成本的比值等因素密切相关。此外,通过数值分析进一步研究了在收益共享机制下不同参数对联盟成员绩效的影响程度。A decision-making model in the airline alliance network made up of two airlines is proposed and the effect of revenue sharing mechanism on performance in airline alliance networks investigated. Firstly, an equilibrium model in the airline alliance network is analyzed under the centralized decision-making. It is found that lower transportation costs not only reduce ticket prices of airlines, increasing passenger traffic, but also enhance the overall effectiveness of airline alliances. Secondly, under the revenue sharing mechanism, the decentralized decision-making model in the airline alliance network is investigated. The results show that revenue sharing mechanism can not only maximize the effectiveness of the individual alliance members, but also maximize the overall effectiveness of airline alliances. The implementation of the revenue sharing mechanism can improve the performance of airline alliance members. The level of performance is closely related to the revenue sharing coefficient, the substitution relationship between airlines and the ratio of operating costs in the domestic and international routes. In addition, the numerical results determine that the effects of different parameters on the performances of the airline alliance members are dif- ferent under the revenue sharing mechanism.

关 键 词：航空联盟 收益共享 协调 绩效水平 

分 类 号：F560[经济管理—产业经济]