旅游者低碳旅游消费倾向影响因素研究  

Research on the affecting factors of low-carbon touristic consumption tendency

作　　者：马勇[1] 王佩佩[2] 

机构地区：[1]湖北大学旅游发展研究院(湖北省旅游重点人文社科基地) [2]湖北大学旅游发展研究院

出　　处：《旅游研究》2015年第1期1-6,共6页Tourism Research

基　　金：湖北省社会科学基金重大项目(2009087);湖北省科技厅重点科技项目(2009DEA034)

摘　　要：旅游者低碳旅游消费倾向是旅游者在旅游过程中参与低碳活动进行低碳消费的意愿表现,其影响因素是决定旅游者进行低碳旅游活动与否的关键。文章在了解旅游者低碳消费倾向的基础上,从参照群体影响因素、环境影响因素、主体影响因素和客体影响因素四个方面入手,对旅游者低碳消费倾向影响因素进行研究。通过专家咨询法和层次分析法构建旅游者低碳旅游消费倾向影响因素指标体系,明确影响旅游者低碳消费倾向的各因素及其影响权重,并提出促进旅游者低碳旅游消费倾向的建议。Low - carbon tourism consumption tendency of tourist is the willingness and intentions of tourists who participate in low - carbon activities and low - carbon consumption in the process of tourism. Its influence factors are the key points to decide whether tourists participate in the low - carbon tourism activities. Based on the understanding of tourist low - carbon consumption tendency, the article studies the tourist low - carbon consumption tendency influence factors including the reference group influence factor, environmental influence factor, main body influence factor and object influence factor. Through expert consultation method and analytic hierarchy process, the article establishes an index system which contains various factors of tourists＇ low - carbon tourism consumption tendency. And some suggestions of how to promote the low - carbon tourism consumption tendency of tourists are advanced.

关 键 词：低碳旅游消费倾向 影响因素 环境影响 参照群体影响 

分 类 号：F590[经济管理—旅游管理]