近十年国内购物旅游研究综述  

Review of domestic shopping tourism in recent decade

作　　者：徐佳[1] 李东[1] 

机构地区：[1]新疆财经大学旅游学院,新疆乌鲁木齐830012

出　　处：《贵州商业高等专科学校学报》2014年第4期15-18,共4页Journal of Guizhou Commercial College

基　　金：新疆财经大学研究生科研创新项目"中哈霍尔果斯口岸边境购物旅游发展对策研究"(cdyjd2014010);自治区旅游局科研项目"新疆出境旅游与边境旅游发展策略研究";自治区普通高校人文社科重点研究基地招标项目"中哈边境旅游廊道建设研究"(050113C06);自治区高校科研计划重点项目"丝绸之路经济带跨境旅游合作障碍破解与对策研究"(XJEDU2014I034)

摘　　要：自20世纪90年代末以来,我国购物旅游得到不断发展,对其研究也在逐渐增多。通过文献整理,将研究内容归为供给角度的文化视角下购物旅游商品开发和经济视角下购物旅游市场开发研究;需求角度的购物者的感知风险、满意度、行为和体验等研究;供需角度的双向研究以及购物旅游相关方向研究。由此可见,未来购物旅游的研究视角会不断创新且研究方法将会更加注重定性与定量相结合,研究领域也将不断的细化。Since the late 1990 s,China＇s shopping tourism has been growing,the research is also gradually increasing.Through literature review,research summarized as shopping tourism market research under economic perspective and shopping tourism product development under cultural perspective from supply perspective; The perceived risk of shoppers,satisfaction,behavior,experience research and so on from demand perspective; bidirectional study of supply and demand and shopping tourism-related research direction. The future research perspectives of shopping tourism will continue to innovate and research methods will be more emphasis on the combination of qualitative and quantitative,research areas will continue to refine in the field.

关 键 词：购物旅游 研究内容 研究趋势 

分 类 号：F590[经济管理—旅游管理]