闽台外国旅游市场发展比较与合作开发空间分析  

Comparison and Cooperation Space on Min-Tai Inbound Foreign Tourism Market Development

作　　者：黄秀娟[1] 李云珠[1] 林秀治[1] 

机构地区：[1]福建农林大学管理学院(旅游学院),福州350002

出　　处：《重庆理工大学学报（社会科学）》2014年第12期55-60,共6页Journal of Chongqing University of Technology（Social Science）

基　　金：福建省软科学项目"闽台入境外国旅游市场发展比较与合作开发研究"(2013R0013)

摘　　要：通过收集中国大陆和台湾两地旅游市场发展的相关数据和旅游资料,对闽台两地近十年来外国旅游市场发展的总体规模与结构变化、主要客源国发展进行比较分析,认为闽台两地在外国旅游市场发展方面既有相似的一面,又存在较大的差异,闽台两地针对外国旅游市场在旅游资源与产品开发、旅游市场共建、旅游节庆开展等方面存在较大的合作空间。Based on relevant data and tourism material published in China's Mainland and Taiwan, we compared and analyzed the similarities and differences about the foreign tourism market development of Fujian and Taiwan in recent ten years from the scale and structure change of total foreign market and the structure of main tourist source countries. It has concluded that the two places of Fujian and Taiwan have both similarity and difference in foreign tourism market. There are great potential for cooperation in the foreign tourism market developing, especially in tourism resource and production developing, joint developing of tourism marketing and holding tourism holiday events.

关 键 词：闽台旅游合作 外国旅游市场 入境旅游 市场差异 

分 类 号：F592.7[经济管理—旅游管理]