公众科普信息需求调查与对策研究——以重庆地区为例  

Investigation and Strategy Research on the Public Needs of Science Information——To Take Chongqing as an Example

作　　者：伍雪梅[1] 童明余[1] 

机构地区：[1]重庆师范大学图书馆,重庆400047

出　　处：《现代情报》2014年第12期84-89,共6页Journal of Modern Information

基　　金：2013年重庆市科委科技攻关项目"高校科普资源共建共享模式研究"(项目编号:cstc2012gg-kpl A0011)的研究成果之一

摘　　要：科普工作是提高全民族科学文化素质的重要举措,科普工作要取得好的效果,必须了解公众的真实需求,根据需求开展有针对性的活动。论文以重庆地区为例,分类调查了大学生、中小学生、普通公众的科普信息需求。调查发现,公众当前参与科普活动的目的偏于实际,参与程度不一,但参与意愿强烈;公众对当前科普活动满意度有待提高;三类调查对象在信息需求内容、信息获取途径、活动形式偏好、活动地点偏好等方面有各自的特点。通过对比分析,指出当前科普活动应该加强网络等新媒体科普宣传、做好深入细致的科普信息需求调查、加强科普场馆建设以及强化大学生科普工作。Science popularization work is an important measure taken to promote the scientific and cultural qualities of the whole nation. In order to work on science popularization work effectively, the needs of the public must be learned, and targeted activifics should be hunched accordingly. Taking Chongqing as an example, this papcs investigated respectively the science information needs of college students, middle school students and the general public. The survey found that the public purpose of participation in science popularization activity tends to be currently reality, and the level of involvement is different, while willingness of participation is strong, that public satisfaction with science popularization activity needs to be further improved, and that three kinds of respondents have their own characteristics in the aspects of content of information needs, Ways of information acquisition, preference for activity forms and place. Throngh comparative analysis, this paper pointed out that science popularization activities should be conducted by strengthening the propaganda of such new media as the intemet, by intensive investigations on public science informa. tion needs, by fortifying the construction of science venues and science popularization work among college students.

关 键 词：公众 大学生 中小学生 科普活动 信息需求 问卷调查 

分 类 号：G206[文化科学—传播学]