An Implication of E-business in Destination Development： A Case Study of Hainan Rural Tourism  

作　　者：Zhou Jinquan Liu Jiajia He Wenjin 

机构地区：[1]Tourism College, Hainan University, Haikou, China [2]Hainan University, Haikou, China

出　　处：《International English Education Research》2014年第11期61-65,共5页国际英语教育研究（英文版）

摘　　要：With the rapidly development of rural tourism, tourism e-commerce provides an internet platform for it that promotes the combination of e-tourism and rural tourism. Based on the research on electronic information services, website features and mode of operation of rural tourism, a case study was employed to develop rural e-commerce in Hainan where its topical website type and function were studied. In this paper, questionnaire was using to identify existing problems in the perceptions and expectations of rural tourism tourists website features module, we recommend B2B2C model is proposed to develop rural tourism e-commerce in Hainan.

关 键 词：Rural tourism E-COMMERCE HAINAN 

分 类 号：TP3[自动化与计算机技术—计算机科学与技术] F59[经济管理—旅游管理]