社会性公共文化联动对于信息贫富分化的干预效果研究——来自东莞社会阅读调查的证据  

The Intervention Effects of the Social Public Cultural linkage on Information polarization between the rich and the poor: Evidence from an Investigation on the Social Reading in Dongguan

作　　者：冯玲[1] 周文杰[2] 黄文镝[1] 

机构地区：[1]东莞图书馆,广东东莞523071 [2]西北师范大学商学院,甘肃兰州730070

出　　处：《图书馆》2015年第1期48-54,共7页Library

基　　金：西北师范大学青年教师科研能力提升骨干项目(编号:SKQNGG13014)资助论文

摘　　要：通过分层抽样,选取广东省东莞市的1289名居民为样本,对其参与社会阅读推广活动情况进行调查。通过对社会阅读活动与信息贫富状况的关联分析发现,信息富裕者更有可能去主动搜集关于读书节等社会大型阅读推广活动的信息,从而使这一人群中知晓读书节活动的人数比例高于其他人群。信息贫困一方面表现为"信息获取意愿的贫困",另一方面则表现为个体对信息获取缺乏(积极的或消极的)体验。对现有社会公共信息资源和服务利用不足是导致信息贫困的重要原因之一。购书费用、年借阅量和数字阅读时间的增加对信息贫富分化影响显著,但这些因素对男性和女性产生的影响有所不同。Present study performs an investigation on the social reading promotion programs based on a stratified sampling procedure and 1289 residents from Dongguan, Guandong province are chosen as sample. Through a relational analysis of social reading promotion programs and information divide, this study find that： due to information rich people are more likely to collect information about large scale social reading promotion program such as reading festival, the proportion of the knowing of reading festival among these people are high than others. the characteristics of information poor is largely appearing as poor on the aspiration of information access on the one side and lack of the experience, active or negative, on another. Under-utilization of public information resources and services are a very important reason for information poor. Payment on the books-buying, yearly borrowed books and the increasing of reading times on the digital medias are effecting the information divide significantly, even these factors are performed different effects on the male and female.

关 键 词：社会阅读 信息贫富分化 干预 公共文化联动 

分 类 号：G252[文化科学—图书馆学]