移动互联网时代学术期刊的微信公众号服务模式创新  

Service innovation of academic journals' micro-message public numbers in the mobile Internet era

作　　者：谢文亮[1] 

机构地区：[1]广东财经大学学报编辑部,广东省广州市赤沙路21号510320

出　　处：《中国科技期刊研究》2015年第1期65-72,共8页Chinese Journal of Scientific and Technical Periodicals

基　　金：广东省科技计划项目(在编科技期刊语义化及关键技术研究(2012B060200013);2013年广东省学科建设专项政策咨询项目(广东高校学报体制改革和发展研究2013ZCZX0006)

摘　　要：【目的】探讨微信公众号服务模式,加深学术期刊对微信公众号服务的了解,引起学术期刊对微信公众号应用的重视。【方法】针对学术期刊在微信公众号服务的具体应用上缺乏研究,以致其服务模式尚未成熟的问题,分析了学术期刊微信公众号服务现状以及其不足。【结果】提出了一系列创新理念和改进措施,包括功能建设、编辑加工、信息服务和出版、读者互动服务、移动宣传、网络编辑人才的培养等创新模式,尝试建立一种适合学术期刊的微信公众号服务模式,推动微信公众平台在学术期刊中的应用,达到最大化发挥微信的公众服务功能。【结论】随着学术期刊移动数字化建设的深入,微信公众号服务将在学术期刊中得到推广普及。[ Purpose ] By the discussion of micro message public service mode, we hope to arouse the academic periodicals＇ attention in micro message public service application. [ Methodology]For the lack of study in academic periodicals application in micro message public service that led to immature service mode, we set out to resolve the problem by studying the current situation of academic periodicals micro message public service, analyze its deficiency. [ Findings ] We propose a serial of innovations ideas and improving measures, such as function construction, editing and processing, publishing information service, reader interaction service, mobile propagation, and network editors talents cultivation, etc. We try to create a micro message public service mode that is suitable for academic periodicals, push forward the application of micro message public platform, and maximize the performing of micro message public service function in academic periodicals.[ Conclusions ] With the development of the academic periodicals mobile digital construction, micro message public service application will be wildly push forward.

关 键 词：微信 公众号 学术期刊 优先出版 微信公众平台 

分 类 号：G237.5[文化科学]