Analysis of E-trade Strategy of Zhengzhou Airport Economy Zone  

作　　者：CHANG Guang-shu 

机构地区：[1]Zhengzhou Institute of Aeronautical Industry Management

出　　处：《International Journal of Plant Engineering and Management》2014年第4期239-245,共7页国际设备工程与管理（英文版）

基　　金：supported by Project of Henan Provincial Soft Science Research under Grant 142400410512;ScientificResearch Innovation Team of Zhengzhou Institute of Aeronautical Industry Management under Grant 2013TD01;Key Program of Henan Provincial Department of Education under Grant 14A630025;Information Technology Education Science Foundation of Henan Province under Grant ITE12167

摘　　要：In the future,cross-border e-commerce will be the dominant form of international trade. Zhengzhou Airport Economy Zone（ ZAEZ） has a huge advantage on the development of e-trade as the only comprehensive pilot city of e-trade. By utilizing SWOT method,this paper analyzed the advantages and weakness of e-trade of ZAEZ and discussed the opportunities and threats. Finally, the countermeasures which promote the rapid development of e-trade of ZAEZ were proposed.In the future,cross-border e-commerce will be the dominant form of international trade. Zhengzhou Airport Economy Zone（ ZAEZ） has a huge advantage on the development of e-trade as the only comprehensive pilot city of e-trade. By utilizing SWOT method,this paper analyzed the advantages and weakness of e-trade of ZAEZ and discussed the opportunities and threats. Finally, the countermeasures which promote the rapid development of e-trade of ZAEZ were proposed.

关 键 词：E-trade E-COMMERCE Zhengzhou Airport Economy Zone(ZAEZ) SWOT Analysis 

分 类 号：F562.8[经济管理—产业经济]