民用飞机选型样机需求分析  

Requirement Analysis of Civil Aircraft Selection Prototype

作　　者：侯盼盼[1] 

机构地区：[1]上海飞机设计研究院市场研究中心,上海201210

出　　处：《航空科学技术》2014年第12期59-62,共4页Aeronautical Science & Technology

摘　　要：随着我国大型客机市场营销工作的深入以及工程设计进程的不断推进,越来越多的客户希望能够有途径深入了解大型客机,越来越多的设计评估工作需要有合适的平台。本文从市场营销产品价值理论出发分析了选型样机的市场需求,从工程角度对选型样机的工程试验功能进行了阐述,并对选型样机的实现形式—实物选型样机和虚拟选型样机的实用方式进行了分析,为我国大型客机的市场营销工作和工程评估工作提供新思路和新方向。China＇s large commercial aircraft wil directly face the market. With the deepening of marketing and engineering design progresses, more and more customers expect to have access to in-depth understanding of large aircraft. In addition, a growing number of design evaluation work needs to have the right platform. This article analyzed the requirement of selection prototype by the product-value theory in marketing, described the function of engineering test and evaluation. Also this paper analyzed practical purpose of physical and virtual prototype. It provided new ideas and a new way to the work of civil aircraft marketing and designing.

关 键 词：民用飞机 选型 样机 市场营销 产品价值 试验评估 

分 类 号：V218[航空宇航科学与技术—航空宇航推进理论与工程]