基于SWOT模型的中小型制药企业专利战略制定研究  

Study on Patent Strategy Research of Pharmaceutical SMEs Based on SWOT Models

作　　者：郑平安[1] 赵铃莉[2] 

机构地区：[1]湖北武汉华中科技大学法学院 [2]中国人民大学法学院

出　　处：《知识产权》2015年第1期77-81,共5页Intellectual Property

摘　　要：在知识经济时代下,企业的竞争关键在于专利战略的竞争,对于高度依赖专利的制药行业更是如此,对于中小型制药企业来说甚至是生死存亡的问题。成功的专利战略制定需要一个科学合理的方法。SWOT作为一种系统的战略分析方法,能迅速掌握企业的竞争态势,通过深入、系统、全面分析企业的内外部环境因素,使企业能充分认识到自己的优劣势以及面临的机遇和挑战,为药品专利战略的制定提供依据。In the era of knowledge economy, the key point for competition of enterprises is patent strategy, especially for pharmaceutical industry. It is even crucial for pharmaceutical SMEs＇ survival. A good patent strategy depends on reasonable method. As a systematic approach to strategic analysis, SWOT can grasp the competitive situation of enterprises quickly, help enterprises fully realize their strengths and weaknesses and the opportunities and threats through the comprehensive analysis on their internal and external factors.

关 键 词：SWOT模型 中小型制药企业 专利战略 

分 类 号：D997.1[政治法律—国际法学]