我国高校图书馆微博形象研究--以微博风云榜高校图书馆为例  

The Image of Academic Library Microblog in China:Taking Academic Libraries in Microblog Board of Fame for Example

作　　者：李斯[1] 唐琼[2] 

机构地区：[1]武汉大学信息管理学院,武汉430072 [2]中山大学资讯管理学院,广州510006

出　　处：《大学图书馆学报》2015年第1期66-73,共8页Journal of Academic Libraries

摘　　要：从印象管理理论的视角将高校图书馆微博视为其表演的前台,使用内容分析法分析高校图书馆微博所扮演的角色形象特征,得出高校图书馆微博试图呈现的形象:优质信息服务形象、阅读文化倡导者形象、热爱校园文化形象、关注微博舆论形象、励志形象、乐于互动形象、亲切幽默形象。文章认为高校图书馆微博形象继承了高校图书馆优质信息服务形象和阅读文化倡导者形象,其他的形象对其刻板印象有所突破,并为其形象增添了新的内容。建设高校图书馆微博的良好形象,需要重新定位微博上高校图书馆与用户的关系。This paper considers the academic library microblog as the front of its performance from the perspective of impression management theory, uses content analysis method to analyze the features of the role of the academic library microblogs, points out academic library microblogs try to present images of high quality information service, reading culture advocator, campus culture devotion, microblogging public opinion follower, which are motivational, interactive, kind and humor. This paper considers that the ima- ges of high quality information service and reading culture advocator inherit the traditional ones of the aca- demic library while the other images have broken through the stereotype of the academic library, and en- riched the content of the images of academic library. In order to build a good image of an academic library microblog, the paper suggests to reset the relationship between the academic library and microblog users.

关 键 词：高校图书馆微博形象 高校图书馆微博 高校图书馆形象 高校图书馆印象管理 

分 类 号：G258.6[文化科学—图书馆学]