体用护肤品市场发展现状  

New development of body care product market

作　　者：韩建英[1] 宋永波[1] 

机构地区：[1]中国日用化学工业研究院,山西太原030001

出　　处：《日用化学品科学》2014年第12期1-3,共3页Detergent & Cosmetics

摘　　要：体用护肤品市场的发展日新月异,其内容包括配方创新、产品性能创新以及包装创新。文章着重介绍了各品牌在产品创新中所应用的策略和方案,赋予产品新的辅助性功效。技术创新有利于满足消费者不断增长的需求,同时提出了个性化与高端产品将是未来护肤品的发展方向。Blossoming trends in body care product market, such as advanced ingredients, product＇ s properties and beautiful look were included. It was introduced the new technology and formulation from brand manufacturers to extra properties for consumers. New technology will help lure new consumers. Offering both unique and luxurious experience is paramount for next year.

关 键 词：护肤品 市场 进展 

分 类 号：F426.72[经济管理—产业经济]