金山WPS出海逆袭  

KINGSOFT OFFICE TO CONQUER GLOBAL MARKET

作　　者：贺文 

出　　处：《IT经理世界》2015年第1期30-32,13,共3页

摘　　要：在葛珂看来,WPS正在经历自己的二次创业,从原来金山软件的一个业务部门,蜕变为一支＂自负盈亏＂、＂自谋生路＂的创业团在移动端,金山WPS一改此前的尴尬局面——在PC端步步唯微软马首是瞻,看到了那个可能超越巨头的窗口期。口号已经喊出去了,金山WPS要在美国乃至全球办公软件市场誓与微软、谷歌三分天下。这是不走寻常路。Kingsoft office, once struggled to survive under shadow of Microsoft office, finally finds the breakthrough and aims to carve up the global market with Microsoft and Google. Unlike other pioneers who always found a niche in Southeast Asian or Russian market first, however, Kingsoft built its basement in American, home of the tycoon Microsoft. Is this decision an irrational revenge of the decade of suppression? In the matter of fact, Kingsoft's CEO Ge Ke has visited American Silicon Valley 5 times in 2013, to get fully prepared. Moreover, Kingsoft's WPS has already gained relative market share through cooperating with PC and mobile phone manufacturers and local operators.As to the North American team, Ge expected them to be more integrated and sophisticated than merely localized. He asked them to be all-round experts, not only knowing American market but also able to influence Chinese headquarters. "You are not executers but representatives of US market and consumer culture. It is your job to tell us what to produce."

关 键 词：WPS 端步 移动端 窗口期 谷歌 移动版 移动化 创业公司 二次创业 腾讯 

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