高校门户网站Banner的“图说”功能研究  

Research on the Function of Banner's "Picture Speaking" in College Portal Sites

作　　者：祝晓铭[1] 王艳平 

机构地区：[1]山东理工大学,淄博255049 [2]山东省淄博第十七中学,淄博255033

出　　处：《现代计算机（中旬刊）》2014年第12期70-72,共3页Modern Computer

摘　　要：在高校门户网站中,"图说"功能是Banner自身具有的网络广告属性的直观体现,使Banner具有页面装饰和信息传递的双重效果,极大地提升网站的视觉吸引力,是网站主页重要位置的典型设计应用。进行高校门户网站Banner设计,可选用学校各类主题图片,配合简洁文案,形成图文专题,发挥"图说"功能。还要注重Banner信息的采集和更新,建立专业维护团队,建设完善运行机制,来确保Banner"图说"功能的精彩呈现。The function of ＂Picture Speaking＂ owns visual view of online ads properties in college portal sites. The function of ＂Picture Speaking＂ makes Banner achieve both page decoration and information transfer, greatly improves the visual appeal of site and it is also a typical ap- plication of important positions of homepage. To design Banner in college portal sites, chooses various college theme pictures matching with simple copywriting to form graphic subject and make the function of ＂Picture Speaking＂ work. The collection and updating of Banner information should be paid more attention. The professional maintenance team and the operating mechanism should be built up and per- fected to make sure the function of Banner＇s ＂Picture Speaking＂ present magnificently.

关 键 词：高校门户网站 主页设计 Banner设计 图说功能 

分 类 号：TP391.41[自动化与计算机技术—计算机应用技术]