移动金融实战经验与市场对策  

Actual Combat Experience and Market Countermeasure of Mobile Finance

作　　者：黎映桃[1] 江琼[1] 

机构地区：[1]中国民生银行电子银行部

出　　处：《金融电子化》2015年第1期36-38,共3页Financial Computerizing

摘　　要：一般而言，商业银行上线新业务需历经同业观察、市场调研、咨询论证、开发内测、上线推广等全流程。移动互联网时代的快金融特性和极致体验追求，突破了银行业“驾轻就熟”的经营理念和创新流程，在多参与主体共处同一起跑线的机遇期，客户端的“超级APP”之争愈演愈烈。In the period of opportunity of many main body participants' setting off from the same starting line, a super APP fi ght for customers is becoming increasingly fi erce, and banks' traditional concept of operation by following the beaten path is recurrently encountering challenge. The developmental course of mobile fi nance of CHINA MINSHENG BANK will open new avenues of thought for participation in competition in the retail fi nancial market in the new age.

关 键 词：市场调研 金融 移动 互联网时代 商业银行 经营理念 新业务 全流程 

分 类 号：F832[经济管理—金融学] F49