北京创意农业消费需求影响因素分析  

Analysis of Influencing Factors for Consumer Demand of Creative Agriculture in Beijing

作　　者：刘笑冰[1] 何忠伟[1] 

机构地区：[1]北京农学院经济管理学院,北京102206

出　　处：《安徽农业科学》2015年第3期193-195,共3页Journal of Anhui Agricultural Sciences

基　　金：2011年北京市自然科学基金项目(9112006);2013年北京社科基金项目(13JGB118);2014年北京新农村建设研究基地项目

摘　　要：创意产业迅速崛起及生态环境持续恶化,促使现代农业提出了新的发展理念,"创意农业"逐渐成为新型农业发展模式之一。通过随机调研,采用主成分分析方法对相关因素进行分析,总结北京市创意农业发展主要影响因素,结果显示:影响北京市创意农业发展不仅有创意农业的类型、功能等,同时消费者偏好也是北京市创意农业发展主要影响因素之一,而且,不同消费者对创意农业有着不同的功能需求,而对于同一功能,影响消费者对创意农业功能需求因素也不尽相同。最后,针对北京市创意农业消费需求影响因素,为今后北京市创意农业发展提出了针对性建议。Along with the rapid development of creative industry and the ecological environment worsening,it appears many new concepts of the modern agriculture and the creative agriculture has gradually become one of the new agricultural development patterns. Through random survey,this paper uses principal component analysis method to analyze the related factors and summarizes the main factors that influence the creative agriculture development in Beijing. The results showed that the influencing factors for consumer demand of Beijing creative agriculture development is not only the pattern or function of creative agriculture,but also the consumer preferences is also one of the main factors affecting the agricultural development in Beijing. At the same time,different consumers of creative agriculture have different functional requirements,meanwhile,for the same function,influencing factors for consumer demand of creative agriculture function also is not the same. Finally,aiming at finding influencing factors for consumer demand of creative agriculture in Beijing,this article proposes the constructive suggestions for Beijing creative agriculture development in the future.

关 键 词：创意农业 消费需求 影响因素 主成分分析 

分 类 号：S181.4[农业科学—农业基础科学]