零售环境变化重塑新型购物  

作　　者：Michael Beyard 

机构地区：[1]美国城市土地研究学会

出　　处：《国际商业技术》2014年第4期28-32,共5页International Business & Technology

摘　　要：随着消费人群的变化、成熟，全球零售业也面临巨大变化，传统的封闭式销品茂已经过时，取而代之的是开放式的休闲式购物中心，特别是在电子商务的竞争压力之下，零售商应转危为机，利用互联网增强顾客体验、提高服务质量，打通线上线下的各个环节，互相促进，打造新型的购物中心和购物环境。Along with the changes and the maturation of the consumers, great changes are undergoing in the global retail. The traditional indoor shopping mall is outdated and the open shopping centers focus on leisure is the replacement. Especially with the competitor of e-commerce, the retailers should take the advantages of internet to enhance the shopping experience and the service quality, creating a new shopping center and enviornment through omni channels both online and offline.

关 键 词：零售空间过剩 零售物业过时 转型电子商务 休闲中心 社区中心 

分 类 号：F724.2[经济管理—产业经济]