在线商品虚假评论形成路径研究  

Research on the Formation Path of Online Products Fake Reviews

作　　者：陈燕方[1] 娄策群[1] 

机构地区：[1]华中师范大学信息管理学院,华中师范大学湖北省电子商务研究中心,湖北武汉430079

出　　处：《现代情报》2015年第1期49-53,共5页Journal of Modern Information

基　　金：国家创新性实验基金项目"在线商品虚假评论识别及其治理研究"(项目编号:220-20111201316)的研究成果之一

摘　　要：以淘宝为例,通过对43万条评论语料进行分析以及乔装淘宝店主获取的事实数据,从在线商品虚假评论实际解决需要出发,为在线商品虚假评论界定了新的含义,归纳了在线商品虚假评论的影响,最后全面分析了由在线评论者、在线销售商家、在线商品交易平台、虚假评论中介四大主体所组成体系中在线商品虚假评论的六大形成路径、形成动因及特点。本文对下一步的在线商品虚假评论识别技术等相关研究有极强的理论和实践指导意义。Taking TaoBao for example, through the analysis of 430000 reviews and the data obtained by disguising TaoBao shopkeepers, from the perspective of review information utility, the paper analyzed the definition and effect of online products fake reviews; and then comprehensively described its six formation paths composed of the online reviewers, online sellers, online com- modity trading platform and fake review intermediary, and its formation motives as well. This paper had a strong theoretical and practical guiding significance for the next step of research on the online products fake reviews detection technology.

关 键 词：在线商品评论 虚假评论 电子商务信用 

分 类 号：G203[文化科学—传播学] F713.36[经济管理—产业经济]