Google的标识涂鸦——论图像元素在标识涂鸦的应用性思考  

Google Doodle:The Applicability of Image Element for Doodle Sign

作　　者：蔡楚君[1] 

机构地区：[1]惠州学院美术系,广东惠州516007

出　　处：《惠州学院学报》2015年第1期60-66,共7页Journal of Huizhou University

摘　　要：谷歌涂鸦是谷歌首创在网络主页中,通过将某些特定日子指向的重大事件情节变成特定的情节图案元素与自身的标志结合,形成"标识涂鸦",以这种系统与方法吸引用户登录网站。文章通过分析谷歌涂鸦的图案形成与组合方式,着力探索如何进行"涂鸦标识"的设计,让具有一定情节性的图像元素以"涂鸦标识"的形式带给传统标志一种新的视觉文化活力。Google doodle, originated from Google homepage in the network, is such a system and method which, through making some major event on some particular day become a specific pattern plot sign elements, combined with Google＇ s own logo, forming a ＂doodle sign＂, attracts users to visit the website. This paper aims to analyze the pattern formation and combinations of Gnogle doodle and strive to explore how to design ＂doodle sign＂ so that iwages which have certain plot elements can bring a new visual sign of traditional cultural vitality by the form of ＂doodle sign＂.

关 键 词：谷歌涂鸦 图案元素组合 涂鸦标识 文化推广 

分 类 号：J516[艺术—艺术设计]