传统报业困境的成因与出路——以广东报业为例  

Causes and Prospects of Traditional Newspapers' Dilemma——Taking Newspaper Industry in Guangdong as an example

作　　者：陈晓雁[1] 鲁秋琴 朱舒君 陈少强[2] 

机构地区：[1]广东工业大学管理学院 [2]广东工业大学经济与贸易学院,广东广州510520

出　　处：《惠州学院学报》2015年第1期125-128,共4页Journal of Huizhou University

基　　金：省级大学生创新创业训练项目(201411845233)

摘　　要：时下,信息技术的快速发展、新兴媒体的更新迭代、人们生活节奏的不断加快,给传统报业的发展带来了巨大的冲击。能否紧跟时代潮流,推动传统报业向现代化传媒转型升级,是传统报业能否长久发展的关键。本文以广东报业的用户群体为调查对象,通过调研找出传统报业面临困境的成因,进而对传统报业的出路提出几点建议。Nowadays, the rapid development of information technology, the update of emerging media and the modern pace of life have brought a huge impact on the development of traditional newspapers. Therefore, whether or not to keep up with the trend of Age and transform into the modern media is critical for the long-term development of traditional newspapers. Taking Guangdong newspapers＇ us- er groups as respondents, this paper tries to find out the causes of traditional newspapers＇ dilemma, and then puts forward some pros- pects to the traditional newspapers.

关 键 词：传统报业 困境 成因 出路 广东报业 

分 类 号：G215[文化科学—新闻学]