基于微信公众平台的O2O模式应用程序研究  

Application of O2O Model Based on Wechat

作　　者：宁建红[1] 

机构地区：[1]上海电机学院电子信息学院,上海200240

出　　处：《上海电机学院学报》2014年第6期352-356,361,共6页Journal of Shanghai Dianji University

摘　　要：微信公众平台的广泛应用,为企业和个人提供了便利的双向沟通的平台。线上到线下(O2O)的电子商务模式,从营销、交易和用户体验入手,以碎片化的方式形成精准、互动的新型社会化营销模式。将微信公众平台和O2O模式相结合,设计了连咖啡微信平台应用程序,为用户带来了便利,同时为企业获得了新的业务增长点。With widespread applications of the Wechat,companies and individuals can easily communicate with each other.As the e-commerce growing,the online-to-offline （O2O）model forms a new and precision marketing mode of social interaction in the form of fragmentation,con-sidering marketing,trading and user experience.Combining Wechat and the O2O mode,the paper presents a platform solution of co-coffee.The solution not only brings convenience to users,but also gives companies a new business growth.

关 键 词：微信公众平台 线上到线下(O2O) 应用程序 

分 类 号：TP311.52[自动化与计算机技术—计算机软件与理论]