互联网时代汽车个性化定制模式探索  

Car Individuation Customized Mode in the Age of Internet

作　　者：潘子林[1] 崔淼[1] 

机构地区：[1]广州美术学院,广州510006

出　　处：《包装工程》2015年第2期21-25,共5页Packaging Engineering

摘　　要：目的对汽车设计在互联网时代如何突破传统模式的限制,以用户需求为中心进行研究。方法借鉴电子产品设计、开发和销售的模式,对现有汽车外形设计、配置选购、个性化搭配等环节重新进行审视,寻求更符合互联网时代快速发展节奏的汽车设计思路。结论将自由定制与订单式设计、生产模式借助互联网平台应用到汽车设计和销售中,让消费者充分体验高度个性化的乐趣,同时带动周边配套产业的发展。To analyze how car design push the limits of traditional mode, to focus more on users in the age of internet. By getting inspiration from design, development and sales of electronic products, it reviewed the current modes of car appearance design, configuration option and personalized collocation, to seek car design ideas more suitable for rapid development rhythm in the age of internet. It applied free custom design and order design, production modes to car design and sale via internet platform, from which consumers will gain better experience of individuation, and to promote supporting industries as well.

关 键 词：互联网 汽车设计 定制 个性化 

分 类 号：TB472[一般工业技术—工业设计]