闽南侨乡体育旅游发展研究  

A Study on the Development of Southern Fujian Province's Sports Tourism

作　　者：郭惠杰[1,2] 

机构地区：[1]福建师范大学协和学院,福建福州350108 [2]福建师范大学体育科学学院,福建福州350108

出　　处：《体育科学研究》2015年第1期6-9,共4页Sports Science Research

基　　金：国家社会科学基金项目(13CTY013);福建省教育厅人文社科项目(JBS10258)

摘　　要：运用定性与定量结合的SWOT-AHP为基本分析框架,对闽南侨乡体育旅游发展的优势、劣势、机会与威胁进行分析。结果表明:闽南侨乡体育旅游发展的优势与机会主要体现在侨乡资源优势、区位优势、海峡西岸发展战略及滨海体育旅游升温的发展机遇;主要的劣势与威胁为体育旅游资源的开发缺乏长期规划,体育旅游专业管理人才极为短缺等。最后,提出发展运动观光旅游、培育特色体育旅游品牌、合理规划、提升体育旅游从业人员素质等发展策略。Based on the SWOT -AHP qualitive and quantitive analysis on the strengthnesses, weaknesses, opportunities and threats of the development of Southern Fujian Province＇s Sports tourism, this paper finds that the strengthness and opportunities of the development of Southern Fujian Province, the hometown of overseas Chinese, lie in its overseas Chinese advantages, re- gional advantages, west coastal development strategies and warming-up opportunities of coastal Sports tourism. The major weaknesses and threats are the lack of long-term plan for Sports tourism resources development, shortage of Sports tourism ma- jored management talents, etc. Finally, the author proposes development strategies such as sports sightseeing tourism develop- ment, cultivation of special Sports tourism brands, reasonable plans and special training for Sports tourism personnel.

关 键 词：闽南侨乡 体育旅游 

分 类 号：G80-05[文化科学—运动人体科学]