叙事分析下的网络谣言  

Analysis on Network Rumor

作　　者：罗卫光[1] 

机构地区：[1]湖南第一师范学院新闻与传播学院,湖南长沙410205

出　　处：《湖南大众传媒职业技术学院学报》2015年第1期35-39,共5页Journal of Hunan Mass Media Vocational and Technical College

基　　金：湖南省教育厅科学研究项目"文化研究路径下的网络谣言传播与防范机制研究"(编号:12C0612)的阶段性成果之一

摘　　要：网络谣言的叙事主体包括谣言作者、叙事者、传播者、接受者。谣言叙事主体很大一部分是知识分子甚至意见领袖。谣言生产者借助特定的叙事母题和框架,满足谣言消费者的特定需求,以掩盖其传播动机。传播者和接受者之间共同的知识积累是确保谣言稳定传播的基础,而后者固有的知识图式和个人意愿,是导致谣言传播变异的原因。Network rumor recounts corpus includes the author,the narrator,the transmitter and the recipient. A large number of rumor narrators are intelligentsia,some are even opinion leaders. With the help of particularly recount motif and framework,rumor authors satisfy the rumor consumers＇ particular need to cover up their motivations. The common knowledge background between transmitters and recipients is a basis to ensure a steady dissemination of rumor,and the proper knowledge diagram type and personal will are the reasons that cause variation during rumor spreading.

关 键 词：叙事 网络谣言 传播 

分 类 号：G206.3[文化科学—传播学]