基于亲景度和竞争态的青岛市入境旅游客源市场分析  

Analysis on Inbound Tourism Market of Qingdao City Based on the Preference Scale and the Competition State

作　　者：冯媛媛[1] 孙海燕[1] 刘金建[1] 

机构地区：[1]鲁东大学地理与规划学院,山东烟台264039

出　　处：《鲁东大学学报（自然科学版）》2015年第1期72-78,共7页Journal of Ludong University:Natural Science Edition

基　　金：山东省自然科学基金项目(ZR2012DL04)

摘　　要：在搜集整理2003~2012年青岛市入境旅游相关数据的基础上,利用亲景度、竞争态和地理集中度三个指标方法,对青岛市入境旅游客源市场进行量化分析.认为青岛市入境旅游市场亲景度较高,相对比较稳定,但竞争态却呈上下波动趋势;重要入境客源市场为日本、韩国和港澳台,揭示了20个主要旅游市场的时空演替规律,为深入开拓青岛市入境旅游客源市场,提高市场竞争力提供理论依据和实践意义。Based on the related data of inbound tourism markets in Qingdao City from 2003 to 2012,the inbound tourism markets in Qingdao City was analyzed by using the methods of preference scale,market competition state and the geographic concentration index.The results show that the preference scale of inbound tourism markets in Qingdao City is high and comparatively stable,while the market competition state is undulate,and Japan,South Korea and Hong Kong,Macao and Taiwan are the main inbound tourism markes.The study reveales the temporal and spatial variation law of 20 main tourism markets,and provides theoretical basis and practical significance for the further development of inbound tourism market in Qingdao City,and improving the market competitiveness.

关 键 词：入境旅游客源市场 亲景度 竞争态 地理集中度 青岛市 

分 类 号：F590.8[经济管理—旅游管理]